Carly A Yee

Deep Dive on Disney

Disney INC (Disney, Disneyland, and Pixar)

Brief: To pick a brand and dig deeper into the company and produce a summary of your findings from your research. Offer insight about the business’ Unique Selling Point, perceived differentiation and/or possibilities for product innovation or brand extension. Show clear observations of consumer behavior and analyze what you observed.


To write a creative brief regarding your business choice and explain your decisions on why. Also, to make an infographic that represents the key aspects of the target audience you are trying to reach and to create a Top 10 “reasons to believe” it is the best of its product in its category.


Idea: To learn more about a company I love and see a way to improve it, so more people feel connected to it.




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