Hawaiian Islands VR Tourism
The Hawaiian Tourism Board
Brief: To select a brand and create a high tech AR/VR campaign.
Idea: Create an interactive Virtual Reality application allows people to reach new levels of experiencing Hawaii. This will help connect Hawaii to those from a distance and convince them Hawaii is their next destination and to bring the magical excursions of Hawaii to those who are not capable of doing them.
We will be re-launching our VR app to improve on its concept, videos and sound quality. Our main goal for the app is to make Hawai’i accessible to everyone. While we want to be all-inclusive with our app’s capabilities to bring vacationers to the islands, we are targeting Millennials because of their group mentality and them traveling more, but see Hawai’i as an expensive destination.
The changes to the app consist of a game, trip planner, and discounts for excursions. Our aim is to make the app more interactive so people will download and keep the app to book their trip. We will be using real video and sounds from various locations to be 100% authentic and present a fully immersive experience into the Hawaiian Islands offering the option of using AR/VR (Augmented and Virtual Reality) and ASMR (Autonomous Sensory Meridian Response). This format allows anyone to experience the extraordinary Hawaiian Islands with the use of AR or VR. From mountain tubing in Kaua’i to snorkeling in Maui, the app gives a realistic experience that shows the best of Hawai’i.
The app opens with stunning pictures of Hawai’i. Then you can click open the side menu where you can explore the different islands and start planning your trip. You begin with one excursion on each island and after the video is finished, a game to win discounts for this particular excursion appears and unlocks a new excursion. You can island hop and see what each island has to offer above and below the sea.
We will release the app to the world with a re-launch party. Major influencers such as the press and a few choice guests will be invited to the event. By turning our app into a 4D experience event, we start with a snorkeling room that has the correct pressure and sounds of going under water, which then leads to other excursions. This amazing technology will enhance the user experience and demonstrate Hawai’i’s
accessibility to everyone. The app will be promoted by getting influencers and guests to talk about our app on all platforms of social media.