Carly A Yee


Eco-friendly and Charitable Ecommerce Fashion Brand

Idea: For my major project I will create an online shopping platform that will aggregate small fashion brands that create sustainable products and/or support charitable causes with each item sold. I am going to combine fashion with charity, so people can still shop for stylish clothes whilst doing some good to help preserve the environment. My brand will provide easy access to trendy renewable apparel targeted to a broader audience than what has been previously obtained by these small to medium sized businesses. My brand will focus on female Millennials aged 18-35, which is the key demographic for E-commerce. Millennials are willing and wanting to support causes they care about, even more so now that they are able to donate online. There are plenty of small brands attempting to help our planet, however I plan on making them more accessible to a larger audience using a more efficient and effective platform.


Strive is derived from the saying “Strive for a better tomorrow.” This company will attempt to improve society one piece of clothing at a time.

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